As part of the INTERNI MATERIAE exhibition-event, Audi presents Origin, a project by Zaha Hadid Architects, at Portrait Milano. The installation is part of the brand’s new design path, in dialogue with the research developed on models like the Audi RS 5 and with the design language introduced for its entry into Formula 1. The work reflects an approach based on simplicity, precision, and innovation, applied to interior design and to materials as the central element of the experience.