An experiential format bringing a new vision of the bedroom to the city, designed to grow over time. The Flagship Store is also conceived as a hub open to the city, designed to welcome families, professionals, and enthusiasts. A dynamic space that will host talks, workshops, discussions, and activities dedicated to childhood and education. The goal is to build an authentic relationship with the community, transforming the space into a reference point for those seeking a more conscious approach to children’s growth.