Journey of Projection” is one of the two exhibitions presented by Kia at Milan Design Week, unveiling a lineup of EV concept cars that embody its design philosophy, Opposites United.
The project translates Kia’s evolving design language into tangible and spatial experiences, projecting its future mobility vision. The exhibition explores the intersection of space, material, light, and mobility to present possibilities for sustainable, electrified, and human-centered transportation, positioning design not merely as product development, but as a cultural and future-oriented discipline.