How does the game of invention work? What are the rules of inspiration? Magic or technique? Heart or intellect? Reason or feeling? ‘Moodboard’ is the concept that Paint Up proposes on the occasion of the Fuorisalone, from 7 to 13 April in via Castel Morrone 20, in Milan. The showroom is transformed into a table of elements in a chromatic key. Wall colours but also furniture and fabrics, linens and fabrics, linens and wallpapers, to satisfy the curiosity of those at the Fuorisalone looking for style or pursue ‘a certain idea of home’.
The domino of combinations starts with colour, the core product of Paint Up. Which is focus, spark, point of origin of a creative process made up of visions and glimpses, impressions and suggestions, assembles, compares, chooses, in search of that mysterious and ineffable balance that is the right ensemble.