Finally here!

Made to be different.different.
Made to
be L’Altro.L’Altro.

Made to be different.different. Made to
be L’Altro.

Finally here!

The beginning of winterwinter in Yekaterinburg
will again be marked by a
bright eventevent in
the fieldfield ofof art.art.

Finally here!

Made to be different.different.
Made to
be L’Altro.L’Altro.


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L’altro is a common expression that refers to the unspoken, to what is different.
L’altro becomes the exaltation of diversity, uniqueness.
L’altro is those who show their peculiarities with courage and pride and in their diversity have a wow and disruptive effect.
L’altro is what you do not expect and is:
inclusive, alternative, new.

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Porta Venezia is a district of Milan, cosmopolitan, inclusive, with rebellious soul, expression of a city in continuous evolution and trasformation. Surrounded by a gentle liberty style architecture, is one of the areas of Milan that has shown the most expressive and decorative variety.

An historic road axis runs through its heart, realising the plan to connect the city centre to the suburbs: a unique combination of architectures, histories, ethnicities make it a district capable of telling the many faces of Milan.

Porta Venezia Design District is the new district for the activities of the Fuori Salone, created with the aim of enhance and celebrate the modernity and diversity of the neighbourhood, giving voice to a more revolutionary design idea.

New and unique, and clearly “different”, locations, create a new interpretation of environments and space: the enjoyment of design from a pop and democratic perspective, which will see the public protagonist.

Site-specific installations built in collaboration with designers and international editors and a selection of new and independent designers, will be key elements in interpreting the values of this new district, which lends itself to becoming an icon of the new era.

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Porta Venezia Design District is located in one of the busiest and best served areas of the city. Just two metro stops from Milan Cathedral (Duomo di Milano), it is full of hotel accommodation, restaurants serving Italian and international cuisine, and venues for daytime meetings and night-time entertainment.

Consistent with the spirit that animates the project, Porta Venezia Design District offers sought-after, unusual, unexpected locations.

From the classic and fascinating Art Nouveau buildings, to disused former cinemas, deconsecrated churches, green areas to more neutral spaces suitable for the most diverse exhibitions, PVDD offers support in finding the place that perfectly meets the exhibitor’s specific needs in terms of budget and space.

PVDD, whose mission is the enhancement of diversity and inclusiveness, also proposes group exhibitions of emerging designers and studios, to promote new talent, allowing them to exhibit during the most important design event of the year, in the heart of the city, at an affordable price.





Everyone talks about L’Altro

Be L’altro!L’altro!

Join our project Porta Venezia Design District

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