On the occasion of Milan Design Week 2025, PRIMA ASSICURAZIONI joins forces with the Porta Venezia Design District as a Main Partner, reaffirming its commitment to innovation and to engaging with the city’s urban and creative fabric.
To celebrate this partnership, the tech company—which has revolutionized the Italian insurance sector through a highly technological and digital approach—announces an exclusive collaboration with TOILETPAPER, the artistic collective founded by Maurizio Cattelan and Pierpaolo Ferrari, known for its irreverent, iconic, and provocative visual language.
The urban spaces of the Porta Venezia District will be enhanced by the striking imagery of TOILETPAPER’s iconic snakes—symbols of a changing world—set against a purple backdrop, the key color representing PRIMA ASSICURAZIONI.
These urban installations reflect the adaptability of PRIMA ASSICURAZIONI, which, with over 4 million active clients, has shown how innovation and technology can merge seamlessly with a strong and traditional approach.
PORTA VENEZIA DESIGN DISTRICT P/T STOP by PRIMA ASSICURAZIONI & TOILETPAPER
A point of orientation and exploration, P/T Stop is also a place of discovery and collection: throughout the day, and until daily supplies run out, it will be possible to pick up an exclusive limited edition print of the artwork depicting the Bastioni of Porta Venezia, created by TOILETPAPER for Prima Assicurazioni.
Via Melzo 19, Milan
Monday 7th – Saturday 12th April
Opening times: 10am – 9pm
Sunday 13th April
Opening times: 10am – 6pm
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